Atlatl Software Director of Sales Zac Cooper Explains CRM and CPQ Work Together for Best-of-Breed Ecosystem

December 13 16:00 2018
Atlatl Software Director of Sales Zac Cooper Explains CRM and CPQ Work Together for Best-of-Breed Ecosystem

Marc Murphy, CEO of Atlatl Software shares a conversation with his Director of Sales, Zac Cooper, in the dynamic YouTube video series, Open Mic: Manufacturing Industry Conversations. In a recent episode, Murphy and Cooper discuss the differences between CRM (customer relationship management) and CPQ (Configure Price Quote) software.

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Cooper suggests any company should work with a consultant because understanding what is best for the company is critical. CRM and CPQ often complement each other. Cooper explained, “We hear customers all the time ask how can your CPQ help with our sales tracking, sales activity, and with the reporting. When it comes to the specific sales process metrics, we point them back to a CRM. When it comes to CPQ technology, you want to use the best-of-breed application to fit your best-of-breed ecosystem when it comes to sales enablement tools: CRM. When it comes to CPQ, you want to leverage a configure price tool that was designed for sales, customer service, and account managers to quote the end-user.”

Industry 4.0 continues to be recognized as the next industrial revolution and explanation for the massive digital transformation of manufacturing and factory environments. To date, this movement has largely focused on the automation of shop floor systems and support applications of additive manufacturing, 3D printing, and sensor analytics

About Open Mic: Manufacturing Industry Conversations

This weekly video chat is an opportunity to explore a wide variety of topics, industrial themes, and best of breed practices. The entire series continues to offer unique and accessible insight by two of the most dynamic industrial thought leaders.

About Atlatl Software:

Charleston, SC-based, Atlatl Software ( is changing the way manufacturers and distributors sell. The suite of sales applications is empowering the highest performing companies to sell faster, more efficiently, and increase revenue.

  • Quickly create 2D, 3D, and augmented reality configurations based on specific engineering rules.
  • Increases speed and accuracy of configuration and quoting process.
  • Produce dynamic sales approval drawings of products as they are configured.
  • Instantly generate professional quotes with dynamic pricing.
  • Efficiently manage the sales pipeline from lead to close, all on a mobile device.
  • Digitally share pricing information and receive pipeline data from the distribution network.

Follow Atlatl Software on Twitter @Atlatlsoftware.

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Company Name: ATLATL Software
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City: Charleston
State: SC
Country: United States