Cymba Bottle Opener Company (CBOC), a leading manufacturer of high-quality premium barware, is excited to announce a strategic partnership with kathy ireland® Worldwide (kiWW^®), the 14th most powerful lifestyle brand overall, and 4th specific to fashion, according to License Global’s 2023 Top Global Licensor Report. Renowned for innovative products and exceptional design, this collaboration will be marketed under kiWW^®’s men’s lifestyle brand MIVI™ (pronounced “My Six”).

Under this partnership, kiWW^® will utilize and activate its extensive network and brand recognition with Cymba USA-made barware. This dynamic partnership brings together Cymba’s state-of-the-art classic and modern barware, with kiWW^®’s product development experience, marketing, and consumer engagement.

“We are thrilled to work closely with Kathy and kiWW^® to elevate the barware experience we are so proud to bring to our customers,” said Ed Sordillo, Partner at CBOC. “Our joint efforts will enable us to reach a broader audience and offer exciting, disruptive products that blend style, durability, and convenience.”

The collaboration will see the introduction of a powerful range of meticulously crafted styles, with both functionality and modern aesthetics. Customers can expect eco-friendly designs that bring efficient functionality, with distinct added style at events, with others, or at home.

“The partnership between kiWW^® and CBOC represents a shared vision to enhance everyday experiences and cater to the market’s constantly evolving needs. Both companies are dedicated to delivering exceptional quality, function and aesthetic, as well as a commitment to customer satisfaction and critically important causes: ensuring environmental sustainability and eradicating extreme poverty and hunger,” said Tommy Meharey, kathy ireland^® Worldwide Vice President, Board Member and co-founder of MIVI™ with Kathy Ireland.

About Cymba Bottle Opener Company

Cymba Bottle Openers is a leading provider of high-quality bottle openers and barware, offering classic, and innovative designs and functionality. Founded in 1994, Cymba has become of the most trusted names in the barware industry.

About kathy ireland^® Worldwide

Kathy Ireland and her company, kathy ireland^® Worldwide, are one of the great American success stories. Launched in 1993, at Ms. Ireland’s kitchen table, with a personal loan of $50,000, it is today acknowledged as the most successful woman-owned licensing corporation in history, according to WWD (Women’s Wear Daily). The New York Times values kathy ireland^® Worldwide at over $500 million dollars, and Ms. Ireland’s greatest passion is being of service through her multiple philanthropic efforts. Ms. Ireland is married to Dr. Gregory Olsen, and the couple lives in Montecito, CA. As parents, they have one son and two daughters.

About MIVI™

MIVI™ (pronounced “My Six”) is a men’s lifestyle brand that is designed to serve the needs of both men and women. MIVI™, which stands for “Meharey Ireland Six”, is developed and inspired by Kathy Ireland and Tommy Meharey, a Marine, Millennial and Father. MIVI™ is derived from a phrase coined by our military “I’ve got your six,” meaning “I’ve got your back.” With an elegant fusion of modern day aesthetic and robust masculinity, this brand embodies an unapologetic passion for life and living it fearlessly. From luxury to everyday necessities, MIVI™ has your back.

Media Contact
Company Name: Kathy ireland Worldwide
Contact Person: Rona Menashe
Email: Send Email
Phone: 310-246-4600
Country: United States
Website: https://www.kathyireland.com/