KFC China has introduced a new limited-time offering, the “Chaoshan-Style Beef Ball Congee,” featuring flavorful, locally sourced citron daylilies from Shanxi province. This innovative addition brings an authentic taste of Chinese cuisine to KFC consumers while supporting the “Grow Local” initiative, a company-wide effort by operator Yum China to promote the use of locally sourced ingredients across its brands.

Shanxi, nestled in northern China, is celebrated for its rich agricultural traditions and a treasure trove of delicious ingredients. Among these, the citron daylily, known as “huanghuacai” in Chinese, stands out for its rich nutrition and distinct flavor, making it a versatile addition to various dishes.

The “Chaoshan-Style Beef Ball Congee” masterfully incorporates this local gem into a beloved classic dish, emphasizing KFC’s commitment to quality and celebrating local culinary traditions.

With its world-class supply chain and a network of nearly 10000stores nationwide, KFC China is dedicated to infusing local ingredients into its offerings. In addition to the citron daylilies from Datong, KFC’s KCOFFEE proudly presents the “Yunnan Small Red Can,” featuring small-grain coffee beans sourced from Baoshan, Yunnan. KFC has also leveraged its e-commerce platforms to market agricultural products from remote regions, including highland red-skinned potatoes from Xundian Hui County in Yunnan.

The “Chaoshan-Style Beef Ball Congee” is more than a new menu addition; it’s a culinary adventure waiting to be explored. As KFC continues to blend innovation with local traditions, customers can anticipate delightful surprises on their plates. In 2021, KFC introduced 12 regionally inspired menu items across all dayparts, unveiling regional options for the first time. Dishes like Xiaolongbao, Yanpi wonton, Hulatang, and hot dry noodles, rich in urban Chinese flavors, quickly became consumer favorites.

By sourcing local ingredients like the citron daylilies from Shanxi, KFC not only enhances the culinary experiences of its customers but also contributes to the region’s economic growth. These efforts embody KFC’s commitment to make a positive impact on the communities it serves.

Media Contact
Company Name: Yum China
Contact Person: PR Team
Email: Send Email
Country: China
Website: http://www.yumchina.com/