When it comes to wine marketing, sales are not the only indicator. How you grow your brand in the market is also an important point to have. Some of these steps may work to bring fresh ideas to the table. Ivo Malinkovski is sharing his insights on how to grow your wine business.

Here are ten steps of what you can do to gain influence.

Make it virtual
Virtual tasting events, virtual introductions, and many more are some of the new ideas lately. You can rely on the digital world as part of your marketing efforts. Including introductory classes or special webinars.

Start a blog
Having a blog can be highly beneficial for your brand. In addition to introducing your products, you also can engage with your subscriber to know what they want.

Regular giveaways
Promoting giveaways can be good for your brand. You can gauge the enthusiasm and see how the market welcomes your products.

Wine Night
Having a wine night can be a good idea to have. You can sponsor a bar or an activity for the wine night. It can be an open mic, poetry night, or even a ladies + wine night event.

A Raffle
Similar to giveaways, you also can start a raffle for your brand. The winner can choose the bottles they like. Or maybe you can make it a bit posh by having a raffle to visit the vineyard or a private tasting.

Family fun days
Winery also can afford to sponsor a family fun day. You can combine the menu to be more kids-inclusive. And the same goes for the activities they do.

Wine Tasting Kits
The kit can be a good idea to have as an introductory gift. You can sell them as a small set or as a complementary set when they buy several bottles of your win.

Email marketing
It’s a mistake to think that email marketing is an outdated effort. Even in the height of social media platforms, you can rely on emails to reach out to your customers. It’s effective and cheap, and you can also use it to link to your blog, website, and other promotion platforms.

Label Galleries
Your wine label needs to be unique and tell a story. It’s a crucial part of your marketing since it’s one thing that your customers will remember. You can be creative and print them as magnets, keychains, or even posters. If your brand has been through several label designs, you can showcase the differences or have a vintage collection.

Strive for sustainability
Being sustainable is one thing that many companies are aiming to have. You also can include sustainable factors in your brand and use them to leverage your marketing effort.

Keep in mind that you may need to tweak these strategies to meet your target market. Millennials may enjoy your wine more than the older generation or the other way around. The key is to execute the best marketing plan for the situation.

Media Contact
Contact Person: Ivo Malinkovski
Email: Send Email
Country: Macedonia
Website: https://ivomalinkovski.com/